Playboy Enterprises

Problem

In 2012 Playboy went under new management. With this came a new marketing, editorial and licensing department. Lots of work needed to be done in order for Playboy to be a new exciting brand that speaks to the modern world.

Solution

My position with Playboy was to develop designs through product placement. This was both conceptual and execution work. Most of the work was done in the licensing department where we developed products that sold all over the world but mostly Asia. In addition, other departments needed designs with magazine layouts and event promotions.