Challenge
Skincare products that treat acne shouldn’t harm your body or cause more problems than they solve. MD is an emerging skincare brand that focuses on the development of heathy skin & shampoo products through CBD. The lineup of products have biological CBD elements that clear skin. Measurable difference wanted a visual voice that speaks to young European women who wanted an alternative to traditional self-care products. They asked me to develop new identity and direct-to-consumer strategy,
Approach
Since MD did things differently in the skincare space, we built a brand that was able to stand out. We established a position that was distinguishable within a saturated category by complementing its brand with a a strong clean voice and high scale luxury. Applied this language to various touchpoints, including advertising, social, and eCommerce.
